Branded Merchandise #2 – Touchpoints

A few weeks back, I wrote a celebratory post on my new line of branded swag pens. Quite surprisingly, I got quite a few retweets and follows from that, largely it appears from people who sell branded merchandise. #PromoIdeas: The Write Touch! | @chrispiperor @andychenesq #PPW! fb.me/2zqc1HtpZ — Robert Bruce (@LogoPrintWear) May 29, 2013 #PromoIdeas: The Write Touch! | @chrispiperor@andychenesq #PPW! fb.me/1yV0YVRDg — Promo Products Work! (@PromoProductsWk) May 28, 2013 In this follow up post, I’m going to go over some of the criteria I used to select which merchandise to get. I’ll also interlineate some of the feedback I’ve gotten from clients who have received pens from me. If you even try to look for branded merchandise like pens, you’ll discover that the selection is vast. I’m also a big fan of cars and a lesson from my love of cars helped me choose what pen to actually get. Criteria #1: Touchpoints: It’s part of human nature to want nice things, or — at a minimum — to not be reminded that something is wrong. When you drive a car, you use your senses to interact with it directly in numerous ways. For example, you’ll feel the seat and the steering wheel and you’ll hear the tone of the exhaust or the howl of the wind through the windows or the road through the floor. If any of these interactions are poor — for instance, the seat is really uncomfortable or the road noise really excessive — it will be a constant reminder that you’re driving a lousy car. The takeaway lesson, then, is to spend money on...

Solo practice lawyers

I’m a solo practice lawyer. I enjoy the freedom it offers me to, for example, pick and choose the cases I want to take or not take. I also enjoy the freedom to work wherever and whenever I want. That doesn’t mean I’m alone, though. I’m on several email lists and one of them is run by the American Bar Association. The ABA posted a while ago offering pins to any solo lawyer on the list who wanted one. The supplies were limited, of course, so I didn’t think I would be lucky enough to score one. However, guess what I was surprised to find in the mail...